NEW YORK, NY | This spring marks two major milestones for haute joaillerie designer Alexandra Mor, who will celebrate her brand’s 5th anniversary as well as the debut of her collection at Bergdorf Goodman on April 17th. As she enters a new era, the timing was right for Alexandra to expand her bespoke service and offer her exquisite, limited-edition and one-of-a-kind pieces at the iconic retailer, which will unveil a renovated jewelry space later this year as part of a five-year strategy to renovate and update its women’s store.
The capsule collection, ‘Color Stories,’ which will include 16 new pieces created especially for the launch at Bergdorf Goodman, celebrates femininity with curvy silhouettes and a soft palate of 6 new colors: Coral, Pink, Pearl, Golden-Wheat, Lilac-Aqua, and Green-Mint, combining stones such as Rose Quartz, Moonstones, Coral, Andean Opals, Pink Opals, Baroque Pearls, Aquamarine, and of course Diamonds. Each piece is designed and handcrafted in Alexandra’s New York City studio and features rare, exceptional gemstones juxtaposed with 18K yellow gold and platinum. Her work for Bergdorf Goodman will include the unmistakable details that distinguish the Alexandra Mor collection, including the knife-edged wire and yellow gold interior lining that is incorporated into every piece as a “retrospective to the past.”
Said Alexandra Mor, “There is so much about the history and current experience of Bergdorf Goodman that coincides with my brand’s story, so it was only natural to make it my premiere retailer in New York City. I’m honored to be included among the extraordinary jewelry designers that call Bergdorf Goodman home.” Jodi Kaplan, Bergdorf Goodman’s Vice President/Divisional Merchandise Manager, Jewelry & Watches stated, "We have been following Alexandra Mor with keen interest for some time and have seen her collection evolve into a comprehensive assortment of modern classics. Alexandra designs elegant and timeless jewelry with an unwavering attention to detail. Her creations are balanced, beautiful and come from a unique point of view. I am sure that this collection will resonate with our Bergdorf Goodman clientele."
ABOUT ALEXANDRA MOR
Haute joaillerie designer Alexandra Mor embodies the modern woman. The superior craftsmanship of her limited-edition and one-of-akind collections showcase an attention to detail and design sensibility typically found amongst Place Vendôme jewelers. Alexandra Mor Collections are handcrafted by master artisans in New York using Diamonds and unique, high quality colored gemstones set in platinum and 18 karat gold. Always drawn toward the creative realm, Alexandra launched her first collection on December 2010 at New York's Phillips de Pury. Now a decade later, Alexandra’s unique aesthetic is coveted among jewelry collectors in the US and internationally, as seen worn on the red carpet by Oprah, Olivia Palermo, Kate Winslet, Naomi Campbell, Lupita Nyong'o, Mila Kunis, Demi Moore, Emily Mortimer, Brooke Shields, Naomi Watts among others. Mor creates at her work at her design offices in New York City’s famed Diamond District and more recently have moved to Bali, Indonesia and is inspired to create her new Tagua Seeds collection with local artisans in Bali.
ABOUT BERGDORF GOODMAN
Bergdorf Goodman, founded by master tailors Edwin Goodman and Herman Bergdorf, is located on the corner of New York’s Fifth Avenue and 58th Street, the former site of the Cornelius Vanderbilt mansion. There is only one Bergdorf Goodman in the world: The pinnacle of style, service, and inspiration, since 1901.