Town & Country's INNOVATOR OF THE YEAR Award

January 2018

Alexandra Mor honored as Innovator of The Year by Town & Country Magazine

NEW YORK, NY  |  Town & Country Magazine has named Alexandra Mor anInnovator of the Year in its first annual Town & Country Jewelry Awards. Alexandra is being recognizedfor discovering and introducing the Tagua seed, which mimics banned elephant ivory, into a sustainable High Jewelry collection.  By using the responsible and natural source of Tagua Seed and the artisan Balinese master carvers and goldsmiths for her designs, Alexandra helpedto raise awareness and provide jewelry collectors, designers andretailers alike an unexpectedfine material, as the ultimate alternative to elephant ivory. With her Tagua collection, Alexandra usedher voice and talent to bringing awareness to the tragic reality of a species on the brink of extinction.

The T&C Jewelry Awards will be held in partnershipwith Saks Fifth Avenue. Stellene Volandes, Editor in Chief, and Will Kahn, FashionMarket & Accessories Director are the co-chairs of the awards. “The jewelry worldis filled with more talent right now than I have seen in twenty years covering it,” saidTown & Country Editor in Chief Stellene Volandes. “It was time Town& Country, long a champion of jewelers, and the leading authority in jewelry coverage, createdan annual celebration of jewelry's best and brightest: the visionaries and innovators and the masters and legends.”Alexandra remarks, “Having the opportunity to make a contribution throughmy work has beena humbling experience.  Using my talent for a greater good and bringing change is the most powerful way for any designer to share their work. I am grateful to all the people who have supported and believed in my visionto use Tagua Seed as a fine jewelry material.  I am thankful of the generous recognition that Town& Country has bestowed upon me.”An event to celebrate the awards will take place on March 15, 2018 at Hearst Tower in New York City.



Haute joaillerie designer Alexandra Mor embodies the modern woman. The superior craftsmanship of her limited-edition and one-of-akind collections showcase an attention to detail and design sensibility typically found amongst Place Vendôme jewelers. Alexandra Mor Collections are handcrafted by master artisans in New York using Diamonds and unique, high quality colored gemstones set in platinum and 18 karat gold. Always drawn toward the creative realm, Alexandra launched her first collection on December 2010 at New York's Phillips de Pury. Now a decade later, Alexandra’s unique aesthetic is coveted among jewelry collectors in the US and internationally, as seen worn on the red carpet by Oprah, Olivia Palermo, Kate Winslet, Naomi Campbell, Lupita Nyong'o, Mila Kunis, Demi Moore, Emily Mortimer, Brooke Shields, Naomi Watts among others. Mor creates at her work at her design offices in New York City’s famed Diamond District and more recently have moved to Bali, Indonesia and is inspired to create her new Tagua Seeds collection with local artisans in Bali.