GEMFILEDS ETHICAL EMERALDS COLLABORATION

February 2013

Alexandra Mor to be included in Gemfields new advertising campaign featuring Mila Kuni


NEW YORK, NY  |  Bespoke fine jeweler Alexandra Mor is one of six selected Gemfields artists to be included in their new advertising campaign featuring Mila Kunis. Alexandra’s ring showcases a 26.16ct Gemfields emerald that is ethically sourced from mine to market and features her signature details of 18k gold, 1mm knife-­‐edged wire and 0.84 carats of ‘floating’ diamond melee. It is signed by the artist and crafted in the USA. 

"Collaborating on the design of this ring with Gemfields was a natural fit. Their team stands apart in today’s gem mining landscape as a truly unique group of individuals who genuinely support the values of craftsmanship, ethical mining and responsibility towards the environment. I am especially honored to be included in their initiatives since we both share the same important values. Each and every Alexandra Mor gemstone and diamond is ethically sourced and perfectly made."  — Alexandra Mor

"Alexandra Mor has been a natural fit for Gemfields from the start, and her modern, sophisticated take on colored gems was perfect for our ad campaign. Mila loved the clean lines and bold scale of Alexandra's stunning sugarloaf-­‐cabochon Zambian emerald ring, and chose it immediately as one of her favorite pieces on set." Randi Molofsky, Marketing Director, Gemfields Mor's work reflects a legacy of uniqueness and timeless style, qualities that originated in her family of French couturiers and impart an exquisite individuality to all that she creates. 

In her words, Alexandra Mor jewelry grants the wearer 'The Incomparable Thrill of One of A Kind™'. “ Emeralds are a traditional stone with a long history dating back to biblical times. Worn by ancient kings and queens, the stone is known to represent qualities of goodness and strength. Gemfields' brand ambassador, Mila Kunis, exudes these attributes with her combination of feminine beauty and her decidedly sophisticated modern edge. Like a bonafide modern Cleopatra, Mila represents bold and unforgettable beauty. And like an heirloom, Mila, along with the Sugarloaf Cabochon Emerald & Diamond ring I designed for Gemfields, represents timeless elegance." — Alexandra Mor

 

ABOUT ALEXANDRA MOR

Haute joaillerie designer Alexandra Mor embodies the modern woman. The superior craftsmanship of her limited-edition and one-of-akind collections showcase an attention to detail and design sensibility typically found amongst Place Vendôme jewelers. Alexandra Mor Collections are handcrafted by master artisans in New York using Diamonds and unique, high quality colored gemstones set in platinum and 18 karat gold. Always drawn toward the creative realm, Alexandra launched her first collection on December 2010 at New York's Phillips de Pury. Now a decade later, Alexandra’s unique aesthetic is coveted among jewelry collectors in the US and internationally, as seen worn on the red carpet by Oprah, Olivia Palermo, Kate Winslet, Naomi Campbell, Lupita Nyong'o, Mila Kunis, Demi Moore, Emily Mortimer, Brooke Shields, Naomi Watts among others. Mor creates at her work at her design offices in New York City’s famed Diamond District and more recently have moved to Bali, Indonesia and is inspired to create her new Tagua Seeds collection with local artisans in Bali.

 

ABOUT gemfields

Gemfields has created the world’s first integrated pipeline to bring emeralds directly from the mine to the international market. This means that consumers will now be able to trace the origin of each gem from the source and can follow its journey to purchase. Gemfields produces approximately 20% of the world’s emerald supply, and its state-of-the-art mining facility is able to produce a reliable and consistent conflict-­‐free emerald supply from a responsible source.