Alexandra Mor Opens Salon at Dorfman Jewelers

November 2014

The New Space Marks the Couture Jewelry Designer’s First US Retail Store Presence

NEW YORK, NY  |  This month, Alexandra Mor will open her first dedicated salon at Dorfman Jewelers in Boston. With her signature designs crafted in the finest quality materials, Alexandra was the perfect fit for the boutique’s new atelier. She is the only designer amongst Dorfman’s coterie of fine jewelers to have their own signature salon space.

Since its founding over 75 years ago, the family-owned jeweler has been recognized as one of America’s premiere shopping destinations, sharing it’s Newbury Street location with leading international luxury brands. In recent months, Dorfman has undergone a complete renovation, both in the space itself, designed by local architect Klaus Fuchs to reflect the boutique’s modern new direction, as well as with the featured jewelry, which is personally curated by Gerard Riveron, who serves as Dorfman’s Executive Director. Gerard continues the store’s legacy of identifying new and upcoming talent and commitment to bringing the world’s most sophisticated jewelry to Boston.

Having discovered Alexandra two years ago, Gerard was immediately taken with her design sensibility, superior craftsmanship and signature details, including the knife-edged wire and yellow gold interior lining that is incorporated into every piece. As Alexandra’s loyal and enthusiastic following grew, Gerard made a strategic decision to create a dedicated shop-in-shop from which to offer her work, and the new salon will be Alexandra Mor's first brick and mortar presence in the US. Dorfman will showcase more than 100 new pieces from her three main collections, the Signature Collection, High Jewelry and the latest development, Vows by Alexandra Mor – a distinct and luxurious take on engagement and wedding jewelry. Local collectors will also have the opportunity to take advantage of Alexandra’s bespoke service, in which they can work with the designer to customize their own original piece or reinterpret heirloom jewelry into a modern creation.



Haute joaillerie designer Alexandra Mor embodies the modern woman. The superior craftsmanship of her limited-edition and one-of-akind collections showcase an attention to detail and design sensibility typically found amongst Place Vendôme jewelers. Alexandra Mor Collections are handcrafted by master artisans in New York using Diamonds and unique, high quality colored gemstones set in platinum and 18 karat gold. Always drawn toward the creative realm, Alexandra launched her first collection on December 2010 at New York's Phillips de Pury. Now a decade later, Alexandra’s unique aesthetic is coveted among jewelry collectors in the US and internationally, as seen worn on the red carpet by Oprah, Olivia Palermo, Kate Winslet, Naomi Campbell, Lupita Nyong'o, Mila Kunis, Demi Moore, Emily Mortimer, Brooke Shields, Naomi Watts among others. Mor creates at her work at her design offices in New York City’s famed Diamond District and more recently have moved to Bali, Indonesia and is inspired to create her new Tagua Seeds collection with local artisans in Bali.